The Masters of Words

Thoughtful copy for brands with heart

A native coastal grass creeps over the pale sandy beach. There is a line of trees in the background and a fierce storm front approaches.

Crafted copy for thoughtful brands.

Are you a small business with a genuine heart who is wondering what copywriting is and has a feeling it might be something ‘salesy’? At The Masters of Words we understand and guarantee it doesn’t have to be that way.

The Masters of Words is copywriting with clarity, warmth and conscience. Katie helps ethical and sustainable small businesses and creators tell their stories in a way that is authentic, genuine, and connects with the people who care.

Whether you’re launching a handmade product, growing a slow business, or finding your voice online, Katie will help you to craft copy that sounds like you.

Tell your story with the right words, not just the ones that sell.

  • Tell people what you and why it matters.
    From homepages to FAQs, Katie will help to shape your website into a clear, confident expression of your brand. No jargon, just words that welcome people in and make them want to stay.

  • Little stories that sell.
    Great product copy captures more than just features, it tells a tiny tale about why it belongs in someone’s life. Katie writes descriptions that are sensory, honest, and quietly persuasive.

  • Slow content, thoughtfully written
    Whether you’re sharing knowledge, inspiration, or your creative process, Katie writes blog posts that sound like you and connect with your audience.

  • Beautifully branded words for everything else
    Need words for a brochure or print piece? Katie will make sure your tone and message shine through, and can help with basic web & graphic design, and printing.

  • Keep your people close
    Katie writes newsletters that feel like notes from a friend. Perfect for sharing information with your biggest fans, without sounding salesy.

  • Share your news with clarity and purpose.
    Launching something wonderful? Katie can shape your story into a concise, compelling media release that makes editors and journalists want to read on.

  • A gentle but honest check-up for your words.
    Katie will review your existing copy and offer clear, constructive feedback on what is working, what isn’t, and how to share your message with honesty and clarity.

  • Anyone need copy? Katie is ya gal. I have worked with her on a number of projects/brands and she is legit a wordsmith of the highest order.

    Ruth, Boatshed Market

  • Highly recommend Katie for nailing the essence of a brand. And she's a joy to work with too!

    Justine, Your Success Coaching

Portfolio

  • Boatshed Market Logo

    Boatshed Market

    Boatshed Market is a WA-based purveyor of fresh, ethical and sustainable foods. They wanted to refresh and update the Marketplace website. Katie wrote copy that retained the focus on provenance and highlighted the skill and experience of their talented chefs.

  • From Scratch Logo

    From Scratch Margaret River

    From Scratch is a ready-made meal delivery service based in Margaret River. As part of the new website, founder and chef Angie Evans wanted an About page that reflected her down-to-earth personality and commitment to ethical, wholesome food.

  • Growcape Logo

    Growcape

    Growcape is a soon-to-be-launched garden design business that focusses on nature-led eco-gardens. As part of the launch Katie provided website copy, web design services, and social media.

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Let’s shape your story

Interested in working together? Fill out some info and Katie will be in touch shortly. Can’t wait to hear from you!