The Masters of Words
Thoughtful copy for brands with heart
Crafted copy for thoughtful brands.
Are you a small business with a genuine heart, wondering if copywriting is just another ‘salesy’ trick? At Masters of Words, we know it doesn’t have to be that way.
This is freelance copywriting and content writing with clarity, warmth, and conscience. Katie helps ethical and sustainable small businesses and creators tell their stories in a way that feels authentic, connects with the right people, and builds lasting trust.
Alongside copywriting, Katie also supports small businesses with subscription service set-up and management and database management. These are the practical tools that keep your community flowing smoothly behind the scenes. From tidying your contacts to welcoming new subscribers with care, you’ll have the structure you need to grow without losing your heart.
Whether you’re launching a handmade product, growing a slow business, or finding your voice online, Katie will help you craft words that sound like you — words that work, without losing their soul.
Tell your story with the right words, not just the ones that sell.
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Tell people what you and why it matters.
From homepages to FAQs, Katie will help to shape your website into a clear, confident expression of your brand. No jargon, just words that welcome people in and make them want to stay. -
Little stories that sell.
Great product copy captures more than just features, it tells a tiny tale about why it belongs in someone’s life. Katie writes descriptions that are sensory, honest, and quietly persuasive. -
Slow content, thoughtfully written
Whether you’re sharing knowledge, inspiration, or your creative process, Katie writes blog posts that sound like you and connect with your audience. -
Beautifully branded words for everything else
Need words for a brochure or print piece? Katie will make sure your tone and message shine through, and can help with basic web & graphic design, and printing. -
Keep your people close
Katie writes newsletters that feel like notes from a friend. Perfect for sharing information with your biggest fans, without sounding salesy. -
Share your news with clarity and purpose.
Launching something wonderful? Katie can shape your story into a concise, compelling media release that makes editors and journalists want to read on. -
A gentle but honest check-up for your words.
Katie will review your existing copy and offer clear, constructive feedback on what is working, what isn’t, and how to share your message with honesty and clarity. -
Your contacts, tidied and streamlined.
Organise, clean, and streamline your database - so you can spend less time wrestling with spreadsheets and more time connecting with the people who matter. -
Welcome your subscribers with ease.
From first sign-up to long-term care, I’ll help you set up and manage your subscription service so every member feels at home.
Portfolio
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Boatshed Market
Boatshed Market is a WA-based purveyor of fresh, ethical and sustainable foods. They wanted to refresh and update the Marketplace website. Katie wrote copy that retained the focus on provenance and highlighted the skill and experience of their talented chefs.
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From Scratch Margaret River
From Scratch is a ready-made meal delivery service based in Margaret River. As part of the new website, founder and chef Angie Evans wanted an About page that reflected her down-to-earth personality and commitment to ethical, wholesome food.
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Growcape
Growcape is a new garden design business that focusses on nature-led eco-gardens. As part of the launch Katie provided website copy, web design services, and social media.
Let’s shape your story
Interested in working together? Fill out some info and Katie will be in touch shortly. Can’t wait to hear from you!